Ministry of Health – Regulatory Changes to Vaping Laws
To better protect children and young people, the New Zealand Government has introduced significant amendments to the Smokefree Environments and Regulated Products Act 1990. These new regulations affect both general retailers and specialist vape retailers and focus on restricting product visibility, advertising, and the sale of disposable vape devices.
Effective From 17 June 2025:
1. Ban on Disposable Vapes
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All vaping devices that cannot be refilled or recharged will be prohibited.
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Only rechargeable and refillable pod systems will be permitted for sale.
2. Display Restrictions (In-store and Online)
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General Retailers must ensure that vaping devices, products, and packaging are not visible to customers. These products must be kept in a non-visible location, such as under the counter or inside a closed cabinet.
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Specialist Vape Retailers (SVRs) are allowed to display products in-store but must ensure that none of the items are visible from outside. Many SVRs may modify their store layouts or use window films to comply.
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Online retailers must remove all vape product imagery. No product photos or visual representations will be allowed on websites.
3. Advertising and Promotional Restrictions
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No promotional messages, even to existing customers, are permitted.
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All forms of advertising—including in-store posters, product imagery online, and promotional campaigns—are prohibited.
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Free giveaways, discounted prices, gifts, loyalty rewards, and contests related to vape products are now banned.
4. Child Safety Features
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All vape devices must incorporate non-removable child safety mechanisms that cannot be overridden or disabled.
What’s Changing on Our Website – And Our Disposable Vapes Are Fully Compliant
We are fully committed to complying with the updated legislation while maintaining the highest standards of safety, transparency, and service for our customers.
Upcoming Website Changes:
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Product Displays: From 17 June 2025, you will no longer see images or promotional content related to vape products on our website.
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Product Listings: We will continue to list our products in a legally compliant format—text-only listings without pricing, imagery, or promotional details.
Our Disposable Vape Range – 100% Legal and Compliant:
We are proud to confirm that our current disposable vape product line is fully compliant with all updated regulations.
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Rechargeable: Our devices can be recharged and do not fall under the disposable vape ban.
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Pod-refillable or replaceable: Designed for reuse, not for single use.
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Built-in child safety features: All devices include tamper-proof safety mechanisms.
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Removable batteries: Supports responsible disposal and recycling practices.
All of our disposable vapes meet the new legal definitions and requirements and will remain available for sale beyond the compliance deadline.
We support responsible vaping through safe, sustainable, and legally compliant products—and we’ll continue to evolve alongside industry standards to serve you better.
